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Gervais rails at cancer ad censorship.

Europe Intelligence Wire

| October 01, 2005 | COPYRIGHT 2005 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Guardian Unlimited)

Ricky Gervais has hit out at a decision to censor his new radio advert for a prostate cancer charity and restrict it to post-watershed transmission times.

The star of The Office and Extras described the ruling, made by the Radio Advertising Clearance Centre, as "pathetic".

"One of the reasons that people die of cancer is that they don't get themselves checked," Gervais said. "One of the reasons they don't get checked is embarrassment over the issue. The radio authority has actually enhanced this as a taboo and put the cause back."

The RACC has told the Prostate Cancer Charity that the advert's "squish" noise must be removed and has recommended that it be broadcast only after 9pm and before 6am.

In the ad Gervais plays a doctor who sticks his finger up the backside of a patient - a "digital rectal examination" to check for the cancer, which kills 10,000 men in the UK every year.

The accompanying squish noise has been replaced by half a second of silence, but the script has remained unchanged.

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