Bliss-Tel taps potential in used-handset market.

(From Bangkok Post)

With margins on new mobile handsets shrinking, Bliss-Tel Plc is tapping into the overlooked second-hand market to expand sales and meet demand among young customers, some of whom change handsets up to four times a year.

The SET-listed handset distributor also plans to invest up to 500 million baht in expanding its outlet network to 1,000 Tesco Lotus Express branches over the next three years, from an expected 350 shops at the end of this year.

Under a new "U can turn" campaign, customers who trade in a six-month-old handset bought from Bliss-Tel will receive a credit of 40% of the unit's original value toward the purchase of any …