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Challenge unit set to revolutionise food-court concept.
Byline: Boonsong Kositchotethana
Oct. 1--Challenge Hospitality Co (CHC) is developing a new food-court concept that could spawn a national chain of at least 400 eateries in the next five to seven years, for a capital outlay of 12 billion baht.
The concept, now in the advanced stage of development, aims to create a different segment in Thailand's food-court business to compete with current operators that conduct their business mostly in commercial centres, and also to compete with fast-food restaurants and roadside stalls.
The planned food-court chain marks a big stride toward a series of mass food and hospitality service ventures. The privately ...
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