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Media Release: Commonwealth Bank of Australia.

Asia Africa Intelligence Wire

(From MediaNet Press Release Wire)

This is a media release - distributed by AAP MediaNet

18 APRIL, 2005 COMMONWEALTH BANK PUSHES THE RIGHT BUTTON WITH AUSTRALIA'S FIRST INTERACTIVE TELEVISION ADVERTISEMENT 18 April 2005: Around two million digital television viewers can now access home loan information and lenders from the comfort of their lounge room, as the Commonwealth Bank launches Australia's first interactive television advertisement on FOXTEL Digital

The Commonwealth Bank's 30-second interactive Economiser Home Loan advertisement takes viewer interactivity to a new level by inviting viewers to respond to one of three options surrounding a home …

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