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Europe Supplement 2005 - My top European reinsurance dos and don'ts.

Europe Intelligence Wire

| October 01, 2005 | COPYRIGHT 2005 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Reinsurance)

Although there are no 'sure-fire winners' for growing reinsurance business in Europe over the next five years, there are some definite tracks to failure, some interesting opportunities and some good ways to approach things.

Know what you have to offer

The late Mark McCormack, Jack Nicklaus' agent, said that in sales you should always have 10 good reasons for doing anything. As a reinsurer, you have to be clear about what it is you are going to offer your cedants: is it security, technical support or briefings, attractive contract terms, or a friendly face who will be interested in their business, providing guidance and moral ...

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