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Byline: Tony Pugh
Sep. 24--WASHINGTON - Beginning Oct. 1, private insurers that are offering Medicare prescription-drug coverage will roll out a dizzying array of radio, television and print ads to promote their policies.
But eligible Medicare enrollees must wait until Nov. 15 to enroll.
Experts say that may be too long to expect seniors to process, retain and act on all the information they'll be bombarded with. So while the ads may alert seniors to the range of coverage options, the promotions could complicate an already difficult decision.
Cost, convenience and coverage should be the main considerations, said Hilary Dalin, Medicare…