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Media Release: InterContinental Hotels Group PLC.
(From MediaNet Press Release Wire)
MEDIA RELEASE PR20068 Do you Live an Intercontinental Life? - InterContinental Hotels & Resorts Launches Global Advertising Campaign WINDSOR, England, Sept. 22 /PRNewswire-AsiaNet/ -- InterContinental Hotels & Resorts (NYSE: IHG; London) announced today it will launch a new global brand advertising campaign on 26 September. InterContinental's new advertising campaign is the result of positioning work that has been ongoing since late 2004. The brand's new tagline challenges its audience to answer the question, "Do you live an InterContinental Life?" "At a time when other hotel brands are working to keep people in a 'bubble,' …
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