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NCAA urged to ban beer ads at games, TV.(NEWSWATCH)
The NCAA should ban beer ads at its sporting events and on its telecasts, advised a recent report by the Center for Science in the Public Interest (CSPI). The report, "Take a Kid to a Beer: How the NCAA Recruits Kids for the Beer Market," argues that the NCAA delivers kids to beer marketers while trying to get them interested in sports and the NCAA.
CPSI, a Washington-based, non-profit consumer-advocacy organization that promotes health and nutrition, issued the report as Congress considers legislation that would end alcohol advertising during college games.
"What kind of crazy policy would promote beer drinking to young NCAA fans, among others, when drinking problems--violence, unwanted and unprotected sex, alcohol poisoning, school dropouts and property damage--are the most pressing issues on college campuses?" asked CPSI alcohol policies project director George Hacker. "You don't need a college degree to understand that hawking beer to young fans is not in the best interest of higher education."
Current NCAA policy excludes ads that "do not appear to be in the interest of higher education," prohibiting ads for alcohol, but there is a special exception for beer ads.
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