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Signs of growth despite tough environment.(Editor's note)
A Year ago, promotional marketing agencies presented an upbeat picture in Incentive Today's annual survey into where they see the sector going. This year, the feedback is more uneven, haunted by the ghosts of agencies that went out of business over the last 12 months.
However, it does provide evidence that things are still looking up. For a start, investment in training is still as high as ever--often one of the early casualties of a downturn. And while some agencies have slimmed down their workforce, the overall staff numbers in our sample group were slightly higher.
It is also notable that the number of agencies belonging to a trade association is up--membership fees are again one of the first expenses to be stopped when business is rocky. The number of agencies overall ...
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- Press release article from: M2 Presswire March 2, 2009 700+ words
...Aboard For Duck Tours With The Promotional Marketing Exhibition; Leading London event...teamed up with the organisers of the Promotional Marketing Exhibition to offer visitors the...opportunity to travel to the 2009 Promotional Marketing Exhibition in one of its famous...
- The Hotel Networks Unveils New Promotional Marketing Platform.
- Press release article from: PR Newswire April 28, 2009 700+ words
...unveiled its new promotional marketing platform, giving...audience." The promotional marketing platform is comprised...programs. THN creates promotional marketing initiatives that...
- New brooms' clean sweep: the 2003 Promotional Marketing Agency Reputations...
- Magazine article from: Marketing Week Reed, David September 25, 2003 700+ words
...What's in a name? The promotional marketing industry has been pondering...results of this year's Promotional Marketing Agency Reputations Survey...established players in the promotional marketing world have seen a dramatic...
- PROMOTIONAL MARKETING AGENCY REPUTATIONS SURVEY: A quiet revolution.
- Magazine article from: Marketing Week Reed, David September 28, 2006 700+ words
...to be happening to traditional promotional marketing agencies. Without realising it...in this year's Marketing Week Promotional Marketing Agency Reputations Survey. Of...repeated assertions that it is not a promotional marketing agency. This might seem like old...
- Promotional marketing group hits out at Government over EU stance.(European...
- Magazine article from: Precision Marketing March 22, 2002 700+ words
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- Paul Brewer joins Chemistry Communications Group as MD of new promotional...
- Press release article from: M2 Presswire October 1, 2003 700+ words
...Communications Group as MD of new promotional marketing division(C)1994-2003 M2 COMMUNICATIONS...announces the launch of a new promotional marketing division to provide integrated...My background in ideas driven promotional marketing, coupled with Chemistry`s rigorous...
- Clash-Media to hold seminar on 'New Techniques in Online Lead Generation (OLG)'...
- Press release article from: M2 Presswire March 17, 2009 700+ words
...Online Lead Generation (OLG)' at Promotional Marketing Exhibition 2009; OLG is one of...30pm in The Industry Forum, Promotional Marketing Exhibition, Royal Horticultural...give a seminar at this year's Promotional Marketing Exhibition on 'New Techniques...
- Walgreens Selects Arc Worldwide As Promotional Marketing 'Agency of Record' to...
- Newspaper article from: Marketing Weekly News August 15, 2009 700+ words
...work as Walgreens' first-ever promotional marketing Agency of Record, including shopper...Arc Worldwide as our dedicated promotional marketing agency of record signifies our...projects. "We are honored to be the promotional marketing agency of record for Walgreens...
