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HERSHEY, PA -- The Hershey Co. will soon enter the artisanal chocolate marketplace with the purchase of Scharffen Berger Chocolate Maker, Inc. The Berkeley, CA-based premium chocolate maker produces a range of high cacao-content dark chocolate bars and baking products. The acquisition will give Hershey a presence in specialty retail, natural foods and gourmet markets, sectors in which the company has not operated.
"The premium chocolate segment represents a strategic opportunity for Hershey based on increasing consumer demand for distinctive, high-end chocolate and for the antioxidant benefits of dark chocolate," says Richard H. Lenny, chairman, president and CEO of Hershey. "We look forward to leveraging our extensive distribution network and technology to broaden ...
Source: HighBeam Research, Scharffen Berger joins Hershey's stable.(NEWS)