Microsoft reassuring a concerned channel.

(From Newswire (VNU))

Microsoft has attempted to calm channel fears by insisting that the planned expansion of its enterprise direct sales force will not harm its indirect strategy.

In the past few weeks the software giant has come under heavy criticism, but last week it said the expansion will not result in fewer sales for resellers.

Natalie Ayres, group director for SME and partners at Microsoft, said the move was part of a drive to develop a unified Microsoft. "We are increasing and investing in more direct touch for the enterprise and making Microsoft more joined up, in order to help the channel better manage pipeline opportunities," she said. …