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Byline: Srisamorn Phoosuphanusorn
Sep. 8--Bucking the slowdown trend of the local advertising industry, M-WEB (Thailand) is gearing up to diversify into four new online marketing platforms, with the aim of diversifying its revenue sources and offering an integrated online advertising service.
M-WEB, the sister company of KSC Internet and operator of the Sanook.com website, plans to spend at least 100 million baht this year installing the infrastructure to expand from its conventional online marketing service to four new device-based platforms: broadband, mobile phones, fixed-line phones and web search engines.
Chief executive officer Torboon ...