Survey Reveals Divide Over Youth's Desires.

(From The Moscow Times)

Seventy-nine percent of young Russians believe their lives will be better than their parents', while only 46 percent of their counterparts in Europe share the same belief, a new poll has found.

A wide gap divides the expectations and social attitudes of twenty-somethings in Russia and Europe, according to a study conducted by advertising and PR group BBDO Russia.

Young Russians are less afraid to show off their bodies and are more focused on achieving financial fortune than Western Europeans, BBDO Russia found in a study conducted in cooperation with other advertising and PR companies in the Omnicom Group.

The report surveyed 1,600 people in seven countries of the European Union and Russia to see what drives 18 to 31 year olds. The study, conducted via focus groups and online surveys, tried to uncover new trends to recommend more effective branding strategies to clients, said Igor Kirikchi, managing director of advertising agency BBDO Moscow.

"There are unique cultural differences," said Kirikchi during the survey's presentation.

Some of the greatest differences highlighted by the survey were in the attitude to fame and sexuality. Forty-one percent of Russians identified becoming famous as one of their goals, compared to only 19 percent of Europeans.