The Work: Private View.(advertisements)

CREATIVE - Jonathan Burley, creative director, HHCL/Red Cell

According to its new ad, if I were to go down to The Link (6) today, I would be harassed by two wrinkled, predatory gay men, showering me with vile sexual innuendo in regards to my quite innocent choice of mobile phone. Fuck that for a game of soldiers.

Peugeot (3) is an interesting kettle of car these days. There seems to be a quietly impressive revolution in its advertising of late - the 'shame' and 'envy' ads, the lovely eye-dazzle of the Antoine Bardou-Jacquet animated spot - and, with a fair wind and a general industry consensus, the team could well be in line for its share of shiny awards come the new year.

To be fair, the 307 idents don't have the breadth of imagination of the aforementioned, but they are rendered with a certain wit and craft and they don't get on your tits. And, save for The Carphone Warehouse recently, when did you last see an ident campaign that didn't make you want to kick your telly's head in?

The Burger King (5) ad has a Bonnie Tyler lookee-likee (now there's a career for you) belting out 'one ninety-nine' to a soft-rocked version of Guantanamera. It gets the price in your head, which I guess is the point of promotional advertising. But it's also a rather depressing singalong ad that clings desperately to the lifebelt of irony, which I'm not sure has any point at all these days.

The new Nike Run (1) campaign makes my head panic. Not because it is poor advertising (far from it, as it maintains the nicely urgent street imperative of previous work), but more because I can't fathom that whole running thing. I have a strong personal belief that if something can't be done without a cigarette smouldering louchely between one's fashionably yellowed fingertips, it shouldn't be done at all.

A couple of classic 'visual wit'-style posters for The Times (4). Nothing to dislike in particular, although the online blurb seems oddly tacked-on, like a six-sheet pasted on to a 48-sheet by a bored paster-upper (or whatever the technical term is).