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<a href="http://www.accessmylibrary.com/article-1G1-135759312/work-new-campaigns-world.html" title="Facts and information about The Work: New Campaigns - The World.(Lowe Hunt advertising for Hyundai Corp.'s sponsorship of the Football Federation Australia's A-League, Springer & Jacoby Daimler-Benz AG, JWT Costa Rica advertising for Reckitt Benckiser PLC)">The Work: New Campaigns - The World.(Lowe Hunt advertising for Hyundai Corp.'s sponsorship of the Football Federation Australia's A-League, Springer & Jacoby Daimler-Benz AG, JWT Costa Rica advertising for Reckitt Benckiser PLC)</a>
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The Work: New Campaigns - The World.(Lowe Hunt advertising for Hyundai Corp.'s sponsorship of the Football Federation Australia's A-League, Springer & Jacoby Daimler-Benz AG, JWT Costa Rica advertising for Reckitt Benckiser PLC)
HYUNDAI A-LEAGUE - FOOTBALL, BUT NOT AS YOU KNOW IT - AUSTRALIA Project: It's football, but not as you know it Client: Geoff Parmenter, head of marketing and strategy, Football Federation Australia Brief: Showcase the creativity and skills of the players in the new A-League in a way that resonates with a younger audience Creative agency: Lowe Hunt Writers: Adam Lance, Richard Loseby Art directors: Adam Lance, Richard Loseby Planner: n/s TV producer: Darren Bailey Media buying: Zenith Media Media planning: Contact Media planners: Serge Gluhajic, Simon Rutherford Production company: RSA Los Angeles Director: David Slade Editor: Art Jones, Speade Post-production: The Lab Exposure: Australian and New Zealand TV
The Sydney-based agency Lowe Hunt has created the launch campaign for Hyundai's sponsorship of the Football Federation Australia's A-League.
Based on the line 'it's football, but not as you know it', the campaign features players from all eight Hyundai A-League clubs showing off their skills with footballs dipped in paint, which they use to create graffiti with a football theme.
The TV commercial, which was shot in Los Angeles by David Slade, is backed with radio, online and print work designed to boost the sport's appeal among a larger, younger audience.
Hyundai is one of six sponsors of the FFA A-League - the others are Foxtel, Telstra, Nike, Qantas and Powerade - that have pledged AU$12 million (u5 million) for the 2005-2006 season.
MERCEDES - PUNK LULLABY - GERMANY Project: Punk lullaby Client: J Justus Schneider, director of global marketing, Mercedes-Benz DaimlerChrysler Brief: n/s Creative agency: Springer & Jacoby Writers: Jens Theil, Tobias Ahrens Art directors: Gerrit Zinke, Frank Bannohr Planner: Alison Segar TV producer: Mirco Seyfert Media agency: Springer & Jacoby Media Media planner: Sylvia Schmidt Production company: Markenfilm Director: Hans-Juergen Lewandowski Editor: Constantin von Seld Post-production: Markenfilm Video Audio post-production: Markenfilm Video Exposure: National TV
'Punk lullaby' is a film from Springer & Jacoby that touts the new Mercedes E-Class and its combination of power and comfort.
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