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Regional Media: Creativity beyond the capital.

Campaign

| September 02, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Agencies in the regions are proving to be on a par with some London counterparts when it comes to producing work that wins prestigious awards.

There's a long-held assumption that regional agencies are synonymous with unsexy clients and a humdrum workforce. Surely all the smart thinkers with the merest hint of zeal would head straight for the capital? And don't regional agencies gibber with fear at the thought of their most prized staff being lured away by the bright lights of Soho?

The reality more than contradicts this stereotype. Both creative and media talent now seems just as likely to ebb away from the capital as to flock to it. Are regional ...

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