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Regional Media: Local press holds firm.
With their circulations on the decline and the economy shaky, regional newspapers have to find new ways to keep readers and advertisers loyal to their brands. Rob Gray investigates.
Many regional newspapers are struggling to reverse worrying circulation declines. But, nevertheless, there persists a healthy sense of confidence and optimism across the sector.
In June, Johnston Press announced it had acquired Score Press - the publisher of 45 weekly newspapers in Scotland, Northern Ireland and the Republic of Ireland - from Emap for pounds 155 million. The figure is higher than many analysts predicted. Johnston, it seems, is bullish about the medium's ...
- The Newspaper Society. (Digests).(Brief Article)
- Magazine article from: Marketing Week July 17, 2003 700+ words
The Newspaper Society, which represents the regional press as an advertising medium, has appointed Russell Collier (right) as marketing director, replacing David Hoath. His previous positions include acting executive director at the Newspaper Advertising Bureau in Australia.
- Charting the regions. (Special Report: Regional Press).
- Magazine article from: Marketing Week Whiteling, Ian September 5, 2002 700+ words
...the trend Although the regional press itself can do little about...For many years, the regional press failed to act together...Then, in 1998, the Newspaper Society (NS)--the UK's regional press trade association...
- The Newspaper Society.
- Magazine article from: Marketing Week November 30, 2000 700+ words
The Newspaper Society is launching an integrated regional press planning system from December 1, backed by a print campaign in the trade...which is designed to attract a greater share of national advertising to the regional press.
- US-style sales for regional press ads? The regional press has long considered a...
- Magazine article from: Marketing Week Johnson, Branwell July 18, 2002 700+ words
...the UK's regional press body, the Newspaper Society, has been...when the Newspaper Society launched...awareness of the regional press among national...harder. The Newspaper Society can play...advertisers to use regional press in a national...
- The power of regional press advertising.(INFORMALIA)
- Magazine article from: Food Trade Review October 1, 2006 700+ words
...consumers agree that regional press is an appropriate...marketing director of the Newspaper Society said: "The most trusted medium, the regional press is central to community...locally." Contact The Newspaper Society on tel: 020 7632...
- Unilever and J&J to boost regional press spend after study. (Media).(Brief...
- Magazine article from: Marketing Week March 6, 2003 700+ words
...says: "The regional press has been quite...Initiative" The Newspaper Society, which lobbies...behalf of the regional press, has just...the use of regional press for directional...2002). The Newspaper Society is now sending...
- Adfast -- 100,000 regional press ads in under two years; Exhibiting on the...
- Press release article from: M2 Presswire March 8, 2002 700+ words
...100,000 regional press ads in under...newspapers using the Newspaper Society's AdFast...launched by the UK regional press though its...association the Newspaper Society in 1999. It...artwork to the regional press. The AdFlight...
- Difficult options for regional press: Last week Johnston bought RIM, but with...
- Magazine article from: Marketing Week Singh, Sonoo March 21, 2002 700+ words
...the bands of regional press specialists...consolidation in regional press reduces costs...supports the Newspaper Society campaign for...spokeswoman for the Newspaper Society, which last...says: "The regional press remains fat...