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Regional Media: Special report.(Brief Article)
Teenagers put the 'sex' in 'Wessex' in school trip shocker. Welsh women have the biggest bums in Britain. Swindon comes sixth in National Bingo survey. All in a day's newsgathering for the Western Daily Press.
Go anywhere in the UK and a flick through a regional paper is enough to give an insight into how the locals live. Indeed, it is the intimacy, charm and close-to-home feel of the regional press that are its most potent weapons in an unforgiving economic climate.
Yet there are signs of trouble for these faithful servants of their communities.
Circulations, particularly of the paid-for dailies, are generally on the slide (see feature, this page), reflecting the need to recruit new (and younger) readers. Consumer confidence and local retail spending are at a low ebb.
Still, there are impressive-sounding stats with which to bang the medium's drum. Most surprising is that more 15- to 24-year-olds read a regional newspaper than use the ...
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