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Advertising and the modern man.
A new book traces the evolution of men from traditional to metrosexual and reveals how to market to their latest incarnation, 'M-ness man'.
Well into the 20th century, man accepted the deference of women as his due. His role was that of provider and protector. His authority over his family, workplace, church, mosque and synagogue was absolute.
To what extent he asserted his authority over women depended on the individual man, his culture, and his upbringing, but there was no mistaking the fact his dominion over the female of the species went largely unchallenged.
A lot has changed over the past 50 years and nowhere is this more evident than in ...
- 'Spider-Man' gets online sales boost.(Brief Article)
- Newspaper article from: Screen Digest May 1, 2002 700+ words
...Columbia-TriStar's blockbuster hit Spider-Man (see Arachnid movie has legs, yes eight...thousands of tickets already, putting Spider-Man in its top five best ticket sellers of all...opening weekend ticket sales for Spider-Man were the highest ever in the company's...
- Blockbusters threatened by online piracy.(Star Wars Episode II: Attack of the...
- Newspaper article from: Screen Digest May 1, 2002 700+ words
...reached an estimated 1m viewers, despite release date being set for later in month. Similar concerns were raised over Spider-Man, though box-office coups have dispelled theories of lost ticket revenue in that case (see Arachnid movie has legs, yes eight...
- Fewer US acting roles as producers decamp.
- Newspaper article from: Screen Digest July 1, 2002 700+ words
...org), compared with 53,134 previous year, a drop of 9.3 per cent. Hardest hit were supporting actors. Of roles cast, men accounted for 62 per cent and worked nearly twice as many filming days as women. There was also a drop in roles offered to African...
- NTT in `super high definition' d-cinema demo. (Technical developments).(digital...
- Newspaper article from: Screen Digest July 1, 2002 700+ words
...organised for NTT (Japan; +81/3 5205 5111; www.ntt.co.jp/index_e.html) by Digital Electronic Cinema Incorporated (DECI), which is looking to challenge Technicolor, Kodak and Boeing in the digital cinema middle-man field.
- German film group launches low-budget arm. (Finance & Business).(Brief Article)
- Newspaper article from: Screen Digest June 1, 2002 700+ words
...International (Germany; +49/30 880 91700; www.senatorfilm.de) is creating a horror label with US producer of current Spider-Man movie, Sam Raimi. Intention is to tap current projects and young talent to create relatively low-budget horror, sci-fi...
- Australia rules in favour of `mod-chip'. (Law & Regulation).
- Newspaper article from: Screen Digest August 1, 2002 700+ words
...imported games and playback of copied discs. Australian Competition and Consumer Commission (ACCC)--consumer watchdog and man's representative as `friend to the court'--welcomed decision against practice of releasing games in different formats...
- Macrovision wins copy-protection patent. (Technical developments).(for a method...
- Newspaper article from: Screen Digest August 1, 2002 700+ words
...extensible and broad-based standard suitable for other optical media such as DVD--Columbia-TriStar Home Entertainment has just licensed this technology to protect such forthcoming DVD home video releases as Spider-Man and Men in Black II.
- Promising start for UK mobile Java games. (Entertainment & Leisure).(mmO2 PLC...
- Newspaper article from: Screen Digest October 1, 2002 700+ words
...games was free. Users downloaded 51,000 games in September against company's target of 20,000. Most popular title was Men in Black II, followed by Denkiblocks and Asteroids. Average number of games downloaded by each active gamer was 4.7, implying...