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Diary: Celebrities add the bite to Saatchis' Gum launch.(Brief Article)
The Saatchi & Saatchi PR machine has again gone into overdrive.
Anyone hapless enough to have been watching five's 30 Greatest Supermodels progamme might have seen a certain Saatchis chief executive offering his tuppence worth, as an apparently hung-over Lee Daley waxed lyrical about the benefits of using Kate Moss in ads. Apparently, she is the only person capable of making Rimmel 'edgy' (yep, he was hung over all right).
And Daley rubbing shoulders with the supermodel set is not where this week's celebrity association ends. With the launch of Gum (Saatchis' new brand ...
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