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Diary: On the QT ..(Brief Article)

Campaign

| September 02, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The phrase 'jump into my grave' took on a whole new dimension at TBWA\London once Trevor Beattie vacated the premises to do his own thing.

Ensconced in Beattie's 'grave', the newly appointed creative directors, Danny Brooke-Taylor and Tony McTeer, decided their surroundings were too drab and not quite modern enough. To rectify this, they ordered a plasma-screen TV and a lot of office furniture. This didn't go down well with the bean counters on high, who promptly told them go forth and multiply ... It seems Sid McGrath, HHCL/Red Cell's managing director, didn't get his promotion by skill alone. He's said to have stumped up an obscene amount of cash to have a giant boulder with magical properties installed in his back garden. Even if it transpired that the boulder wasn't magic, it could still have aided McGrath with his promotion as it will have washed well with Andy Berlin, Red Cell's global chief and a committed believer in ...

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