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Media: Lifeline - Heart 106.2.(radio broadcassting industry and special events)(Chronology)

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| September 02, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

In a decade in the London market, Heart has topped the audience table but has now fallen back.

1995: Chrysalis rebrands its London station Crystal FM as 106.2 Heart FM, as part of a move to build a network of stations under the Heart brand. Phil Riley (pictured), the station boss, is Heart's director, with Keith Pringle, the former Capital producer, its programme director.

1997: As Heart 106.2 unveils a new logo (a heart-shaped car aerial made out of a coat hanger), the station announces that it intends to occupy a more confident, less bland positioning, serving 25- to 44-year-olds still keen on clubbing and the music scene. An ad campaign courtesy of Leo Burnett also signals its determination to take on competitors more aggressively.

1999: Chrysalis tries to prove no publicity is bad publicity by sacking its breakfast-show co-presenter Kara Noble for selling topless pictures of the Countess of Wessex (taken when the then Sophie Rhys-Jones was on a trip with Chris Tarrant, Noble's former colleague at Capital) to The Sun. The station gets front-page coverage for days.

2003: Although ...

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