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An apprenticeship in interactive advertising at Sky should serve Mark Chippendale well in his Yahoo! role, Jeremy Lee says.
In the same week that one old-timer from TV sales, Mark Howe, left his job, another, slightly younger one, Mark Chippendale, started in a new one.
Chippendale's return to the media industry has been a long time coming.
After all, it has been ten months since he walked (some say flounced) out of Sky, a company he had been with since its launch in 1990, without a job to go to. But after some searching, he has now returned in the newly created role of executive vice-president of media sales for Yahoo! Europe.
No-one was really surprised when Chippendale (who is more commonly known as 'Chips' in media circles) left Sky. 'Any of the broadcast directors around town would have put a year's salary on it,' one TV director says.
The reason behind his departure was clear …