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City AM, the free daily business newspaper set to launch in London later this year, has hired Grounds Morris Smith and BLM Media to handle its creative and media accounts.
The paper will herald its arrival with a poster advertising campaign supported by through-the-line activity.
Grounds Morris Smith was appointed without a formal pitch and follows almost a year of development work on the project by the agency.
The colour tabloid, originally to be called London Business Daily, is the brainchild of Lawson Muncaster, the former vice-president of global sales at Metro ...