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Patak's hires BDH\TBWA after extended pitch process.(advertising contracts)(Brief Article)
Patak's, the family owned Indian food company, has appointed the Manchester-based agency BDH\TBWA to its creative account.
The agency saw off competition from VCCP, FCB London and Team Saatchi to land the business.
The pitch was handled by the AAR and overseen by Patak's group director of marketing, Fiona Mannion. The process has been ongoing since January and a result was expected six months ago.
Mitchell Patterson Grime Mitchell had held the account for the past seven years but Patak's has been without an agency since MPGM was dissolved last year.
The brand's most recent advertising campaign featured brightly coloured images of people in India enjoying Patak's dishes.
Over the past 50 years, Patak's has extended its product range from pickles, pastes and chutneys to cooking sauces ...
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