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Dunlop appoints Bartle Bogle Hegarty to pounds 10m pan-European account.(Brief Article)
Dunlop Europe has handed Bartle Bogle Hegarty its pan-European advertising account, estimated to be worth pounds 10 million, after a competitive pitch.
The agency has been tasked with developing a branding campaign that will run across markets including the UK, Italy, France and Germany.
The agency beat Rainey Kelly Campbell Roalfe/Y&R and DDB London in a final shootout overseen by the AAR. VCCP, cdp-travissully and the German agency Jung von Matt were eliminated at an earlier stage.
180 Amsterdam, the incumbent ...
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