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Tottenham Hotspur FC have hired OgilvyOne to handle the direct marketing for its corporate hospitality.
The agency was appointed without a pitch and is tasked with promoting the football club's hospitality facilities to companies that are not part of its membership programme.
OgilvyOne's first work will be a DM campaign explaining how corporate hospitality is a good way to cement relationships and network with existing and prospective clients.
The work will invite companies to sign up for the club's corporate sponsorship programme. It will include a data capture element, which will ...