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Egyptian Tourist Board appoints DDB.(advertising contracts)(Brief Article)
The Egyptian Tourist Board has chosen DDB to run its pounds 28 million global account, which will be run from the network's London agency.
DDB was picked from an field of nine contenders and won the brief after a final shootout against Publicis and TBWA Worldwide.
DDB's Omnicom stablemates OMD Worldwide and Fleishman-Hillard will handle media planning and buying and PR respectively.
The appointments end the previous arrangement whereby the business was run almost single-handedly for a decade by Chris Munds, first at Lintas and later at Lowe.
The business had modest overheads - Munds wrote and art directed the television commercials and provided the voiceovers - so the account was lucrative for Lowe. At one point, it is said to have been generating up to pounds 1 million a year in revenue for the agency.
Lowe employed Munds on a freelance contract, which has now ended.
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