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Diesel 55DSL gives Leg global account.(contracts)(Brief Article)
Diesel's streetwear brand, 55DSL, has handed the Paris-based agency Leg its EUR2 million global creative account.
Leg won the business after a three-way pitch against Karmarama and TBWA\London.
55DSL wants to raise its profile and distinguish itself from the main Diesel brand. Leg is believed to be developing a visual campaign around the idea 'feel at home'.
Kristian Kristiansen, the head of marketing at 55DSL, first approached agencies in May, after the company revealed it ...
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