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pounds 10m Express brief shifts to MediaCom.(Brief Article)
Express Newspapers has moved its pounds 10 million media account from MindShare into its sister agency MediaCom. The shift frees MindShare to pitch for the pounds 30 million News International business.
The Richard Desmond-owned newspaper group appointed MindShare in January to handle media planning and buying for the Daily Express and Sunday Express.
The account moved from OMD UK without a pitch.
However, Northern & Shell, the owner of Express Newspapers, has now agreed with WPP to centralise ...
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