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Mills names media start-up the7stars.(Brief Article)
Colin Mills, the former managing director of Carat, is calling his new agency the7stars. It is the first media agency to launch since Walker Media was created in 1997.
As Campaign revealed earlier this summer (16 June), Mills had been formulating launch plans with two other Carat executives - the former marketing director, Jenny Biggam, and the head of media, Mark Jarvis.
The agency, which takes its name from a pub in Holborn near Carat's headquarters, is due to launch in the next few days. It is backed by private capital rather than by venture capitalists and has offices in ...
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