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McCann wins pounds 56m Credit Suisse global task.(Brief Article)
McCann Erickson has won the pounds 56 million global advertising task for the financial giant Credit Suisse.
The agency triumphed in a contest against StrawberryFrog Amsterdam, Kirschenbaum Bond & Partners New York, Lowe and the incumbent, Euro RSCG London.
McCann's brief is to create a global umbrella campaign to promote Credit Suisse as a unified brand.
It follows the company's decision to merge its main operation, which offers private banking and financial services, with its investment banking ...
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