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Google awards BBH first Euro campaign.(contracts)(Bartle Bogle Hegarty Ltd.)(Brief Article)
Bartle Bogle Hegarty has won the brief to handle Google's first consumer advertising campaign in Europe.
Google has appointed BBH to handle a project, marking the first time it has spent substantially on above-the-line work outside the US Previously, it has relied on word-of-mouth and online marketing.
Google first held chemistry meetings with agencies in April. The talks began as the rival search engines Ask Jeeves and MSN Search tried to erode Google's share with marketing pushes by TBWA\ London and McCann Erickson London respectively.
Google, founded by ...
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