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Walker Media grabs TAP's pounds 9m Weetabix.(Brief Article)
Walker Media has won the pounds 9 million media planning and buying account for Weetabix.
The business moves from The Allmond Partnership without a competitive pitch. TAP has handled the account for less than two years after winning it from PHD.
Walker Media takes on the planning side of the business with immediate effect and will handle buying by 2006.
Walker Media's appointment is part of a wide-ranging review of Weetabix's activities, instigated by its chief executive, Ken Wood. Wood was hired when Weetabix was sold by the George family last year to the private equity company Hicks Muse Tate & Furst. This later ...
- BENCHMARK - WEETABIX: Increasing the crop.(advertising influences)
- Magazine article from: Marketing Week February 23, 2006 700+ words
Brand awareness of Weetabix is in good form, but the...potential, says Nathalie Kilby Weetabix is a brand in turmoil. It...The Allmond Partnership to Walker Media. According to Mintel, while...40% value share in 2004, Weetabix has overtaken Kellogg's...
- DDB loses #12m Weetabix to WCRS.(Written Communications Radio Service)(Brief...
- Magazine article from: Marketing Week February 16, 2006 700+ words
...industry insiders say Weetabix was unhappy at the agency...comes just months after Weetabix chief executive Ken Wood...Allmond Partnership and into Walker Media without a pitch. The work that DDB produced for Weetabix was the first campaign...
- Weetabix Limited
- Reference information from: International Directory of Company Histories Cohen, M.L. January 1, 2004 700+ words
Weetabix Limited Weetabix Mills Burton Latimer Kettering Northamptonshire NN15 5JR United Kingdom...181 Fax: (+44) 1536-726-148 Web site: http://www.weetabix.co.uk Private Company Incorporated: 1932 Employees: 2,755...
- Can the Texans add sugar to Weetabix? US venture capital company Hicks, Muse,...
- Magazine article from: Marketing Week Parry, Caroline November 27, 2003 700+ words
Weetabix, a staple of the British breakfast table...has spent 642m [pounds sterling] on Weetabix, just weeks after shelling our 105m...has only revealed that it plans to hold Weetabix and its sister brands Alpen, Weetos and...
- Square up to the wonderful world of Weetabix
- Newspaper article from: The Independent - London David Bowen June 25, 1995 700+ words
...Hurrah for Sir Richard George, chairman of Weetabix. Everyone knows Weetabix, but it has committed that unpardonable sin in...of his best customers. I have eaten 25,000 Weetabix in my life, which is a lot. What did I discover...
- Hicks, Muse, Tate & Furst Agrees to Acquire Weetabix Limited in Transaction...
- Press release article from: Business Wire November 18, 2003 700+ words
...18, 2003 Summary -- The Boards of Weetabix Limited and Latimer Acquisitions Limited...Ordinary Share, respectively, valuing Weetabix's existing issued A Ordinary Share...entire existing issued share capital of Weetabix (fully diluted for the exercise of all...
- Food Industry Veteran Chuck Green Appointed Vice President of Sales at Weetabix...
- Press release article from: Business Wire October 13, 2009 700+ words
...goods executive Chuck Green has joined Weetabix North America (WNA) as Vice President...in both the United States and Canada. Weetabix North America is the leading provider...comprises several distinct brands, including Weetabix([R])(Canadian brand and U.S...
- Hicks, Muse acquires Weetabix.(News; Hicks, Muse, Tate and Furst Inc.; Weetabix...
- Magazine article from: Grocer Watson, Elaine November 22, 2003 700+ words
...the country's biggest cereal brand Weetabix to create a 1.75bn [pounds sterling...642m [pounds sterling] deal to buy Weetabix, Alpen, Weetos and Ready Brek. "After Ambrosia and Weetabix, I'd say we're done for this year...
