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<a href="http://www.accessmylibrary.com/article-1G1-135759234/darcy-start-up-krow.html" title="Facts and information about D'Arcy start-up Krow readies for launch.(Nick Hastings, Barry Cook, Malcolm White, John Quarrey.)(Brief Article)">D'Arcy start-up Krow readies for launch.(Nick Hastings, Barry Cook, Malcolm White, John Quarrey.)(Brief Article)</a>
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D'Arcy start-up Krow readies for launch.(Nick Hastings, Barry Cook, Malcolm White, John Quarrey.)(Brief Article)
Nick Hastings, Barry Cook, Malcolm White and John Quarrey have named their start-up Krow.
The founders said the name, which is 'work' spelled backwards, reflects the agency's approach to advertising - it will agree the outcome a client wants before deciding on the format for the advertising.
The start-up, which was revealed in Campaign (10 June), will base a significant portion of its fees on the results it produces. It has yet to confirm a founding client.
Krow will be based in Clerkenwell and launches on 19 September. ...
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