Europe supplies ammunition for new store wars.

(From Northampton Chronicle and Echo)

A SUPERMARKET price war has erupted, with discount stores offering bargain basement groceries by bulk-buying European imports to beef up their stock.

With major chains such as Tesco, Morrisons and Asda constantly reviewing their prices to attract bargain-hunting shoppers, bosses at Home Bargains in St Peter's Way have gone one step further . . . tapping into the lucrative market of rivals' cast-offs, cancelled orders and cheap foreign fare.

While a 500ml bottle of Coca-Cola may set you back 79p in Tesco, the same product sporting a label written in Georgian will cost just 39p in Home Bargains. Bottled water can …