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HP Sauce in Paul Smith makeover.(Brief Article)

Marketing

| September 01, 2005 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

HP Sauce has teamed up with designer Paul Smith to update its brand image.

HP is rolling out 1899 limited-edition bottles - one for each year of the sauce's life. The redesigned bottles have Paul Smith-trademark stripes in varying shades of brown.

The range is being sold exclusively in Harrods, priced pounds 2.95. It is being promoted as part of the department store's …

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