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Hot Debate Underway on 'Cool Biz' Campaign.
(From Journal of Japanese Trade & Industry (JJTI))
The Japanese government has launched a "Cool Biz" campaign to encourage men to take off their jackets and ties to help curb global warming. The Ministry of the Environment is enthusiastic about the drive, saying, "We want to dramatically change businessmen's fashion by 2008." Some critics are skeptical about the effect on global warming. While some industrial sectors are enjoying Cool Biz-induced extraordinary demand, tie manufacturers are concerned about lower demand for their products. The variety of reactions to the government campaign indicate that the hot debate over Cool Biz will persist even after the end of this summer.
The Cool Biz campaign is designed to reduce electric power consumption and emissions of CO2 caused by the use of air conditioners, which are generally set at around 25uc in offices. The government recommends setting office air conditioners at 28uc from June to September. Starting with the Prime Minister's Office and ...
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- News wire article from: AsiaPulse News June 5, 2006 700+ words
...jackets at home during the summer months. The so-called "Cool Biz" casual attire campaign, due to start on Monday, is part...campaign will help reduce carbon dioxide emissions and combat global warming by trimming the use of air-conditioning units. (Yonhap...
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...jackets at home during the summer months. The so-called "Cool Biz" casual attire campaign, due to start on Monday, is part...campaign will help reduce carbon dioxide emissions and combat global warming by trimming the use of air-con units. (THROUGH ASIA PULSE...
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- Magazine article from: Newsweek International Itoi, Kay August 22, 2005 700+ words
...They're calling it Cool Biz. Earlier this summer...and they could slow global warming by turning down their...down the runway, in Cool Biz suits and (gasp) no...stores have since set up Cool Biz sections. Newspapers...
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...tech Japs fight global warming in 'aam aadmi...oil prices and global warming. Ties and jackets...sleeve shirts in 'Cool-Biz' initiatives...officials to adopt 'Cool Biz', a business...emission amount. "Global warming is a very serious...
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