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nterview with Miida Takashi, President & CEO, Max Co., Ltd.
(From Journal of Japanese Trade & Industry (JJTI))
Byline: Interviewer: Takamasu Kanji
Staplers are called "HOTCHKISS" in Japan. MAX has a 75% share of Japan's stapler market, and the company's name is regarded as synonymous with "hotchkiss." Back in 1952, MAX developed the SYC 10, the first small handheld stapler in Japan, and since then has continued to produce the same Number 10 size staple. MAX is also the leading supplier of the electronic staplers installed in office copiers, holding an 80% share of the global market. However, it would be inaccurate to consider MAX as just an office equipment manufacturer. Currently, 60% of MAX's sales come from ...
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