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Boon Rawd to push non-alcoholic drinks.
Byline: Bamrung Amnatcharoenrit
Sep. 1--Boon Rawd Brewery Co, the producer of Singha, and Leo beer, plans to focus more on non-alcoholic drinks with an aim to be develop an image as a total beverage firm and offset slowing alcohol sales.
With the beer and whisky market only growing about 2-3 percent annually, the 72-year-old company has decided to seek a new business focus, according to Piti Bhiromphakdi, advertising manager of Boon Rawd Trading Co, the company's marketing arm.
"Given our move into producing other beverage drinks, Boon Rawd's will be seen as a fully integrated beverage drinks company instead of just being the producer and ...
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