Bullish on BIM: Autodesk juggles demands of two radically different AEC products.(building information modeling)(achitecture, engineering and construction)(Editorial)

Pity poor Carl Bass, Autodesk COO. He made a joke about Architectural Desktop outlasting Revit, we quoted him in the April issue and AUGI's Revit forum interprets it to mean Autodesk doesn't like Revit and plans to dispatch it to the land of discontinued software.

From where we sit, Autodesk loves Revit. All we hear about is building information modeling--BIM, BIM and more BIM. And as Ed Goldberg notes in his AEC state of the industry report on p. 44, the hype is real. BIM products such as Revit, Graphisoft and MicroStation can yield great time savings now, and the potential for downstream economies just by eliminating the need to reenter data is enormous. It's no wonder that those who use building information modeling software are in general so enthusiastic, even evangelical, about it. Indeed, it's hard to find a Revit user who would willingly go back to what he or she was using previously.

That's why it's so puzzling that some AUGI folks are feeling beleaguered. Yes, the new version of Revit that was announced back in March has just now shown up, but the same can be said for several of the other products launched that day. If anything, it's the Architectural Desktop users who should be worrying about the sunset of their product, though that day is likely years down the road.

Granted, Autodesk is in the difficult position of developing and promoting both products, which would otherwise be competitors. It's interesting to look at this situation in terms of the framework of the innovator's dilemma outlined by Clayton Christensen in the book of the same name.

Architectural Desktop is clearly a sustaining technology (same old thing, only better), whereas Revit represents a disruptive technology, which initially may not perform ...