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(From Business Line)
from BUSINESS LINE, August 03, 2005 Kochi, Aug 2 - FOR decades, it was a price tag that drew instant jokes, sarcastic comments and sometimes even arguments over consumer rights, but ending it all, Bata India has withdrawn its famous 95 paise pricing
Now Bata chappals, shoes and other footwear are priced sans the 95 paise
Bata prices still stop at '9' (such as Rs 499), but the two decimal points in the price that made you feel like sheepishly asking the five paise back, are gone
"I have seen it almost throughout my stint with Bata," a manager of a Bata showroom, who has put in around 40 years with the company, said. …