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CHI snares pounds 35m Corolla brief.(Clemmow Hornby Inge)
Clemmow Hornby Inge strengthens its grip on Toyota with second pan-European advertising task.
Clemmow Hornby Inge has further strengthened its relationship with Toyota, winning the pounds 35 million advertising brief for the Corolla marque across Europe.
The agency has been awarded a brief to develop television and print advertising for the Corolla across Europe until the end of 2006, when the model reaches the end of its lifespan.
CHI was awarded the Corolla business without a pitch. Its commercials are already in production and are set to break in January 2006.
The move poses a further threat to Saatchi & Saatchi's grip on Toyota's …
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