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Europe: European Broadcasting Union views challenges for educational TV.
(From BBC Monitoring International Reports)
Text of article by Laura Longobardi, Project Manager, European Broadcasting Union (EBU) TV Department, published on EBU website on 24 August; subheadings as published
Public service television is constantly changing and searching for a new identity. Must educational television follow suit?
How can educational TV compete with the growing aggressiveness of commercial television, the saturation of reality formats, the internal vying for better programme slots and new technologies?
These are not only questions for light variety departments nor are they only the concern of Saturday night shows. Competition for better market share as well as the struggle for bigger budgets and better visibility is also a reality for TV production, particularly in those areas that were once considered more protected than others: education, science and documentaries.
These particular programmes need to …
