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Good relationship with press and PR specialists is mutually beneficial
The relationship between the public relations specialists and the media can be volatile at times. The image of the pushy PR person butting heads with the cynical journalist is still alive today.
Gayle Cloud, president of Cloud Public Relations, Inc., has built a booming business on the strength of her relationship with the media. That is one reason Cloud is flying high since opening her Bellevue office three years ago.
For four years the affable Cloud had been an account executive for ARST Public Relations, one of the region's largest firms. Today, Cloud Public Relations represents a …