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Tips to serve today's majority--adults, transfer students.(University of South Florida's Adult and Transfer Student Services program)
Adult learners and transfer students have become the majority of today's student population, and women comprise the larger part of this group. How can colleges reach these students to increase the enrollment and diversity of their campuses, and enrich the students' academic experiences?
Six administrators from the University of South Florida's Adult and Transfer Student Services (ATSS) program presented their approach at the National Association for Student Personnel Administrators (NASPA) conference in Tampa in March. They were Marsha Logan, program director; Dr. Bill Anton, director of the counseling center; Edwin Olmo, associate director who supervises the Student Enrollment Communications program; Troy Collier, associate dean, and program coordinators Gail Miller and Darrell Miles.
The ATSS program was created in 1994, just after the university got a new president and VP of student affairs. They moved the offices of the registrar, admissions office and several advising units from academic affairs into student affairs, creating the new division of enrollment, planning and management.
Bringing new vision, the new administration recognized that USF was truly an urban school serving a diverse student population, a majority of whom were students over the age of 24. Instead of continuing use of traditional means of approaching and communicating with these students, USF developed the ATSS program specifically to increase their recruitment and retention.
"These students had been neglected, and had the potential to make great contributions to the university," said Dr. Bill Anton, director of the counseling center at USF and a key member of the ATSS development team. "We wanted to find out how to enhance their lives and their future contributions to the community."
Creating the program
Starting with a survey of the needs of adult learners and transfer students, USF then developed a series of steps for creating what is now ATSS. It's designed as a resource for orienting and advising, to help non-traditional students acclimate to the university.
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