When no hair becomes trendy.(MERCHANDISING)

NEW YORK -- Although it has taken a while to happen, the men's grooming, or personal care, category is booming.

The business is broad and varied, encompassing everything from razors and trimmers to skin care, fragrance and bath items. Within that huge spectrum a number of distinct niches have been generating exceptional excitement.

Perhaps the least predictable has been the emergence of products geared to the needs of men who are bald, either by nature or choice, or a bit of both. Two brands that take different approaches to the segment have succeeded in creating considerable buzz.

BG Products LLC has created the Bald Guyz line to serve all bald …