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Pot Noodle is launching a Southern Fried Chicken variant, in an attempt to revive sales following this year's Sudan 1 controversy.
The flavour will be backed by a pounds 1m campaign which will see Pot Noodle tie up with MTV, the forthcoming Dukes Of Hazzard film and undertake a sampling drive.
According to food industry sources, sales of the noodle snack have failed to return to pre-Sudan 1 levels, although it remains the market leader.
A spokesman for the Unilever Bestfoods-owned brand admitted that it was still feeling the effects of the crisis. Thousands of food products were taken off shelves in February over …