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Scottish Friendly drive to bolster Child Trust Fund.(Brief Article)
Scottish Friendly is developing an integrated blitz to push its Child Trust Fund (CTF) account.
The financial services provider has appointed Edinburgh-based Union Direct to oversee the business, following a pitch against incumbent The Leith Agency.
The Leith worked on a campaign in January in the run-up to the CTF's launch in April.
Union Direct will be responsible for implementing and developing an integrated marketing campaign, starting in the autumn with a drive targeting current and prospective customers, to raise the profile of the product. …
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Source: HighBeam Research, Scottish Friendly drive to bolster Child Trust Fund.(Brief Article)
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