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Pfizer unveils new advertising guidelines for impotency drug.
Byline: Bruce Japsen
CHICAGO _ Under Pfizer Inc.'s new advertising guidelines, you should be hearing two words a lot less on television in the near future: erectile dysfunction.
In unveiling new, self-imposed advertising guidelines that will limit the appearance of commercials for its Viagra impotency drug, Pfizer is responding to widespread criticism that pharmaceutical companies have gotten far too aggressive in their marketing campaigns.
Since 1997 when the government eased restrictions on prescription drug advertising, the entire experience of watching television has changed, with viewers being barraged by reminders that they are not perfect _ but don't worry, a treatment is available.
For gas pains, anxiety, high cholesterol, toe fungus _ more than $4 billion was spent last year encouraging consumers to seek out specific drugs. Just "ask your doctor" for details.
The issue is that viewers often have followed the advertisements' advice, asking or demanding that their physicians provide them…
- Drug Companies Take on Pfizer for Share of Viagra Market.
- News wire article from: Chicago Tribune (Chicago, IL) July 13, 2003 700+ words
...while the other has a major sponsorship inked with suburban Chicago's Western Open PGA golf tournament. The rivals will likely need all the help they can get. Pfizer Inc.'s Viagra has dominated the market for treating erectile dysfunction...
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- Newspaper article from: Chicago Tribune (Chicago, IL) August 12, 2005 700+ words
...Fishman said. Pfizer is not pulling...sponsorship of the Western Open at the Cog Hill...known as the Cialis Western Open for the last two...viewing the Cialis Western Open is 18 years of...sponsorship." Pfizer said sponsorship...
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- Magazine article from: Advertising Age November 15, 2004 700+ words
...year. Earlier this year, Pfizer moved direct-to-consumer...League Baseball. A year later, Pfizer got into the genre by becoming...Martin's car. In 2002, Pfizer signed a three-year, $30...event outside Chicago, the Western Open, and also has a sponsorship...
- The field widens: for five years, Pfizer has enjoyed near exclusivity in the...
- Magazine article from: Medical Marketing & Media Liebman, Milton October 1, 2003 700+ words
Pfizer has wooed and won much of the world...Tenth Edition, in 1999, according to Pfizer. Spotlight on sports Prestige aside...Lilly Icos will sponsor the PGA Tour's Western Open golf tournament of behalf of Cialis in...
- Defending Champion Tiger Woods Heads Field in 101st Western Open; - Western...
- Press release article from: PR Newswire April 14, 2004 700+ words
...a talent-laden field in the Cialis Western Open, June 28-July 4, 2004, at Cog Hill...Woods' 2003 win in the historic 100th Western Open, in which he opened with a record...indicated he would continue to make the Western Open a regular stop on his PGA TOUR schedule...
- Western Open: Going in another direction: Tournament will become a FedEx event.
- News wire article from: Milwaukee Journal Sentinel (Milwaukee, WI) July 6, 2006 700+ words
...years, it's come to this . . . the last annual Western Open. The Western Open has survived natural disasters such as floods...current sponsor, Cialis. But in the end, the Western Open couldn't beat the system. When the last putt...
- A century of play ends with the last Western Open.
- News wire article from: Milwaukee Journal Sentinel (Milwaukee, WI) July 5, 2006 700+ words
...come to this . . . welcome to the last annual Western Open. The Western Open has survived natural disasters such as floods...current sponsor, Cialis. But in the end, the Western Open couldn't beat the system. When the last putt...
- Western Golf Association Announces Cialis(R) As New Title Sponsor of the 2004...
- Press release article from: PR Newswire January 23, 2004 700+ words
...the new title sponsor of the "Cialis Western Open" golf tournament through 2006. In...level of commitment to continuing the Western Open's long tradition of raising funds...forward to a very successful 2004 Cialis Western Open." The 2004 Cialis Western Open will...
- Eli Lilly signs 3-year deal to sponsor Western Open.(Chicago Tribune)
- News wire article from: Knight Ridder/Tribune News Service Reinmuth, Gary Hanley, Reid July 2, 2003 700+ words
...Gary Reinmuth and Reid Hanley The Western Open's long wait for a new title sponsor...Tour soon may be known as the Cialis Western Open. "Lilly ICOS chose to partner with...such a long-standing tradition as the Western Open." The presenting sponsor of this year...
- Eli Lilly signs 3-year deal to sponsor Western Open.
- Newspaper article from: Chicago Tribune (Chicago, IL) July 1, 2003 700+ words
...Gary Reinmuth and Reid Hanley The Western Open's long wait for a new title sponsor...Tour soon may be known as the Cialis Western Open. "Lilly ICOS chose to partner with...such a long-standing tradition as the Western Open." The presenting sponsor of this year...
Source: HighBeam Research, Pfizer unveils new advertising guidelines for impotency drug.
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